Although digital advertising is a dependent business, Facebook wants to increase its presence in the hardware sector. Mark Zuckerberg, the company's chief executive, said at a recent earnings meeting that their next product would be Ray-Ban's smart glasses.
The announcement indicates that Facebook is interested in expanding its hardware sector beyond VR. Zuckerberg he says, “The glasses have an to iconic a structure, and they let a you do some clean to work. So I'm really looking forward to getting them into the hands of the people and continuing to make progress on the journey of bringing fully augmented reality glasses in the future. ”
The news of bringing sunglasses on Facebook has spread even
earlier. Various rumors are being heard about this since 2019. At the time,
multiple sources told CNBC that Facebook was working with Ray-Ban owner
Luxotica on AI glasses called Orion.
It was also reported that the glasses were able to
completely replace the phone. It allows you to receive calls, view information,
and even enjoy a live stream.
Before Facebook, Google had formed an alliance with
Lexetica. The company launched its own smart glasses Google Glass. Many also
compared their product to Google Glass after the news of smart glasses came
from Facebook.
Note that Snapchat owner Snap also has smart glasses called
Spectacle. However, those glasses depend on the phone.
Last year, Hugo Barra, VR vice president of Facebook Reality
Labs, confirmed that their smart glasses are coming in 2021. Then Facebook
became silent again. Zuckerberg recently broke that silence.
Zuckerberg called glasses the key to Facebook's future. He
said that virtual reality as well as augmented reality is an integral part of
creating ‘metavers’. Explaining this, the head of Facebook said that in the
future, Facebook will become a shared lively platform that will allow users to
‘teleport’ themselves between different social experiences using VR and AR.
Although the Zuckerberg Met avers concept came to the fore recently, it has been around for a long time. It has been known for the more than to a decade. Game developer platforms such as Fortnite and Rob lox have made this idea even more popular. Earlier this week, Microsoft chief Satya Nadella also spoke of "institutional metavers" at their revenue meeting.
Facebook is spending billions of dollars to create its own
shared universe. According to Zuckerberg, Facebook users will take part in this
universe and digital advertising will be seen. However, in order for this to
take shape, people need to make arrangements to buy Facebook's computing
hardware. As Engadget points out, Facebook's plan is to make the devices more
affordable.
"Selling devices at a big premium or something like
that will not be our business model initially, because our goal is to serve as
many people as possible." - Mentioned Zuckerberg.
"So that we will make a everything we are do as a affordable
as a possible so that as a many people can be join this, and then build a
digital the economy arena to inside this," he added.
According to reports, the company is making not only
sunglasses, but also smartwatches that can be used to unlock built-in cellular
connections and displays. It was initially thought that the smartwatch would
come to market earlier. But Zuckerberg's plan is different, as evidenced by the
meeting.
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